3 min read

Selfbook and Way Join Forces to Bring Travelers One-of-a-Kind Experiences

Published on
17 May 2023

Bringing destinations to life for hotel guests with unique amenities and experiences on-property and beyond.

Selfbook and Way, both Tiger Global backed companies committed to bringing hotels’ brand experience to life, have come together to empower more hotels with their modern technologies. Between the two companies, hotels have access to a full toolkit to offer their guests effortless and on-brand experiences. 

With Selfbook’s suite of fintech tools, hoteliers can enable seamless bookings and digital wallets for guests while accessing an all-in-one payment orchestration platform that simplifies bookings management and payment automation from end to end. With Way, hotels and resorts can launch brand activations and experiences at scale, while streamlining the operational elements that go into delivering on programming, helping to drive revenue and enhance the overall guest experience. 

Selfbook and Way empower their customers by offering an end-to-end seamless user experience and the ability to bring experiences to life for their guests, all on the hotel’s own website. With shared hotel clients that are dedicated to providing their guests with experiential stays, activations, and amenities from on-property restaurants to nearby excursions, Selfbook and Way are natural partners for elevating hospitality from booking through check-out.

Mutual clients include Auberge Resorts, EOS Hospitality, Highgate Hotels, AutoCamp, Graduate Hotels, and more. While Way empowers these clients to launch internal brand experiences, and to further partner with local hosts, Selfbook allows guests to book these experiences as add-ons directly in the booking flow, making it easy to view all available options at once. 

For instance, Isla Bella Beach Resort, an EOS Hospitality property, allows guests to easily browse between 13 available experiences in the booking flow, while AutoCamp Yosemite enables guests to add campfire breakfast kits to their stay, and Graduate Hotels’ Randolph Hotel in Oxford, UK brings a classic afternoon tea to life at Alice Restaurant – the options for hotels to heighten their guests’ experience are endless.

Way’s platform enables hotels to partner with local businesses in their given destination, creating exclusive experiences available directly from the hotel’s own website. This allows guests to explore everything a hotel and the local community has to offer by giving guests access to these unique experiences across spheres including art, culture, wellness, food and beverage, and beyond. By keeping customers on-site, hotels can easily drive additional direct revenue streams while owning the user experience and customer data, instead of relying on a 3rd party platform.

"We are thrilled to be partnering with Way, not only because of our shared dedication to maximizing the guest experience on-property, but also because our work together will help hotels drive more direct business through their own channels," said Gautier Colin, VP Partnerships at Selfbook.

"Partnering with Selfbook is a natural next step in building connectivity between Way and other leading technology platforms in the hospitality space. Our partnership with Selfbook will help our customers increase ancillary revenue through experiences and activations by streamlining the booking and payment process,” said Riley Graham, VP Strategy & Operations at Way.

About Selfbook

Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, Selfbook’s products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.

About Way

Way helps businesses unlock the power of brand activations. Founded in 2020 and backed with over $20mm in capital, Way supports hospitality companies across 3 continents and 9 countries in creating, curating, and launching revenue driving experiences. As consumers increasingly seek out unique, brand driven experiences, Way provides the only platform on which hospitality companies can launch these activations at scale, completely on brand and through their own websites. From global flagship brands to ultra-luxury brands, lifestyle operators, and independent boutique hotels, the Way platform has enabled 10s of thousands of experience bookings across the globe for over 100,000 consumers across its customer base of 100s of leading hotels and resorts.

Global Headquarters:
610 Brazos Street, Suite 300
Austin, TX 78701