Unlock the power of experiences
premier experiential platform
Way is the premier experiential platform for enterprise brands, powering signature activations, unique experiences, and ongoing programming, all seamlessly integrated with each brand’s customer journey.
Create brand-
defining experiences
The Way platform enables brands to easily build and deploy unique experiences in minutes from a single platform.
- Dynamic experience builder
- Experience partner connectivity
- AI-powered experience curation
market directly through any digital channel
With robust APIs, Way inherits each brand’s look and feel across every digital touchpoint, enabling consistent, on-brand merchandising and a seamless booking journey without redirecting customers to third-party sites.
- Direct digital integration
- Fully customizable UI/UX
- Powerful SEO coupled with analytics
manage resources, payments, and partners
Efficiently operationalize an experiential strategy from one dashboard, with a 360-degree view of the entire ecosystem, accessible across the organization.
- Live experience availability
- Customer booking and session overviews
- Automated partner payouts
Scale across the enterprise
Incorporate experiential as a brand pillar of the organization, integrated with internal systems, guided by data and analytics, and optimized through built-in reporting.
- Financial tracking and analysis
- APIs for comprehensive integration
- Experience insights powered by Way network data
One platform three products
Explore Way’s three products designed to accelerate each brand’s vision and drive more revenue with less effort. Whether deployed independently or as a unified platform, Way’s products deliver an end-to-end brand experience with ease.
“In our Way dashboard, we're able to see that 90% of guests who participated in an experience say it positively impacted their overall satisfaction. It increased their likelihood that they'll stay with us again. That stuff is gold as you're building a new business.”
carly lincenbErg
Director Partnerships & Experiences
“I knew I needed a product to streamline programming based on previous experiences. Being able to send my team to one place to show what’s new has significantly improved our processes and systems.”
Kaitlin Broumpton
Former Head of Food and Beverage
“Way has empowered our local teams in more than 30 markets to seamlessly partner with incredible neighboring businesses and provide unforgettable experiences specific to each Graduate destination.”
Kevin Osterhaus
president
“Something you always need to look at is the end-to-end journey of the customer. Way helps us get that lens because you have the ability to ingest into different programs and tech stacks within the property.”
Robert marusi
commercial director
“Prior to Way, launching experiences required substantial effort and labor hours from our marketing and concierge teams. With Way, we’ve been able to deliver an elegant online journey while streamlining operations that go into delivering these offerings.”
henning rahm
general manager