About
Powering a world of unforgettable experiences
A brand’s most defining moments stem from the transformational experience it creates.
The premier experiential platform
Today’s consumers seek more than products—they seek meaning, connection, and inspiration. This shift is evident in their spending habits: between 2019 and 2023, experience spending surged by 65%.
In the experience economy, brands that deliver exclusivity and awe are the ones that drive deeper loyalty and stronger profitability.
Experiences, made easy
Way launched in 2020 as the solution for leading hospitality brands looking to integrate experiences into their strategy at a time when unlocking new revenue streams had never been more critical.
From intimate 12-room New England inns to opulent European châteaux and expansive 450-key luxury resorts, Way empowers properties of every size to design, digitize, and merchandise distinctive experiences that resonate with today’s modern consumer.
Expanding beyond hospitality
Way reached a major milestone with a $20 million Series A in late 2022, fueled by early adoption from industry leaders including AutoCamp, Montage, and Highgate.
With offices in Paris and Austin, Way is now expanding beyond hospitality—partnering with retailers, restaurants, and other experience-driven brands to build a world where every brand can design and deliver unforgettable moments.
Explore the way platform
