Amplify awareness through events and activations

Built for brands who want to drive more revenue and reduce brand distortion through direct ticket sales.

Ticketed events

Brand activations

Dinners & tastings

Launch brand-defining events easily

From large scale activations to intimate exclusive dinners, Way enables you to build the ultimate brand event.

great scotland yard

6-course Tasting Menu

Culinary events

The Inn at Mattei's Tavern

Savor Crown Point Cabernet Sauvignon

VIP or private events


Alo in the Wild: Joshua Tree

Brand partnerships

Edgewater Hotel

Live Concert with Susto

Festivals & shows

Charleston Place

Let it Snow

Holiday programming
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Customers discover and reserve directly

Own events and activations from start to finish by ditching third-party platforms and managing all content and reservation bookings directly on your website.

Simplify event management and make check-in a breeze

From back-end organization tools to smooth and secure check-in for guests, Activate streamlines event programming and reduces your operational lift.

the value

Make events more impactful to your business

with Way

01 Keep your revenue

Unlike third-party solutions charging commissions, Way’s flat fee model ensures you retain your profits.

02 Eliminate brand distortion

Provide a frictionless, branded discovery and booking flow with Way’s low code, native website embed.

03 Optimize with data

Unlock deep customer insights and personalization opportunities with robust analytics.

Every tool you need to bring events and activations to life


Venue Mapping

Design your event space to a grid so you can map guest reservations to specific tables or resources.

QR Ticketing

Enable smooth, secure check-in for customers via branded QR codes, scanned by staff upon arrival.

Analytics, Reporting, & Data

Access robust, real-time data, instantly download reports, and protect guest information.

A cell phone with a screen showing a pie chart.

Custom Questions

Collect valuable customer information with conditional questions.

custom question

Email Marketing & Platform Messaging

Send automated, customizable confirmation emails and reminders. Plus, craft one-off messages and solicit reviews.

Dynamic Pricing

Tailor pricing based on tiers, demand, and more.

Seat Selection

Give guests the ability to select specific seats and set pricing tiers.

Timeline & Calendar Views

Quickly switch between different views to track ongoing programming.

+ Add Integrations & API


Connect Way to your tech stack with our off the shelf integrations ranging from property management systems to CRM and beyond.

API Access

Leverage our REST API to develop a completely bespoke user experience through your digital channels, or connect your internal tools to Way to maximize efficiency.

Start driving more traffic to your events

Launch an unlimited number of events and activations today. In just a few clicks, you can create unforgettable events customers will cherish.

Success Stories

The Inn at Mattei's Tavern

see case study


see case study

Turtle Bay Resort

see case study

Charleston Place

see case study

Bundle your

Power everything experiential from a single, unified platform and expand your offerings by bundling Way’s three distinct yet cohesive products together.

Culinary experience
Guided hike
Cocktail workshop


Launch experiences led by local hosts or staff.

learn more
Surf board
Dune buggy
Tennis court


Launch and scale recurring programming, experiential resources, and services.

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