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Explore the experience types leading global revenue for Way’s partners—along with key trends shaping smarter, more profitable bookings.
Destination dining remains a consistent revenue driver. Structured formats such as cultural tasting menus, recurring culinary series, and chef-led events tend to perform best. A clear concept, strong visual presentation, and a seamless booking experience are essential.
The modern day pass does more. Add value through twilight access, spa tiers, and wellness programming. Become a local destination for the unique brand experiences only you can offer, and book directly from your website.
Use dynamic pricing to provide pricing flexibility based on daypart, seasonality, and demand. Drop weekdays for locals and increase weekends for busier times.
From Halloween through New Year’s Eve, seasonal programming drives the year’s highest returns. While NYE remains the anchor, smaller activations from craft workshops and brand pop-ups to intimate concerts can extend engagement across the calendar.
Don’t wait to plan your annual holiday experiences and publish early to inspire bookings.
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Schedule a demo to learn how you can elevate your experiential programming with Way’s integrated product suite.
Whether it’s a shaded family cabana or an adults-only zone, these high-performing, easy-to-repeat offerings give guests more control and properties a reliable source of incremental revenue. Booking should be seamless, direct, and mobile-friendly.
Leverage brand-centric resources and amenities to create sustained revenue streams.
Partner with trusted local guides to offer bespoke guest experiences unique to your destination. From horseback riding and night snorkeling to UTV tours and snow excursions, travelers want to be guided in adventures and new experiences. In 2024, horseback riding led in volume, with water-based experiences close behind.
Use Host to automate collaboration and payments to local travel guides.
Food and beverage continues to be a signature channel for brand storytelling. Afternoon tea, seasonal tasting menus, cocktail-forward brunches—well-executed formats like The Driskill’s rotating service or Pendry DC’s Boozy Tea build repeat demand and earn media.
Discover how to launch, manage, market and scale meaningful experiences for your brand and business
“In big resorts, why are we trying to do everything? It's usually not a good recipe for success. And when you look at ancillary revenue, it's so important today, more important than ever to find revenue within our gates. We’ve got to drive it into other ancillary-spend environments.”
Learn how Hotel del Coronado leverages experiences to unlock ancillary revenue
WATCH ON-DEMAND WEBINAR
