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Hotel software startup Way raises $20M for ticketed experiences

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Adriana Rodriguez
Marketing Director at Way

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Top 6 Revenue-Driving Experience Categories

10 min read

Explore the experience types leading global revenue for Way’s partners—along with key trends shaping smarter, more profitable bookings.

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Paniolo, A Hawaiian Cowboy Lūʻau
At The Ritz-Carlton O'ahu, Turtle Bay

Ticketed Dinners

Destination dining remains a consistent revenue driver. Structured formats such as cultural tasting menus, recurring culinary series, and chef-led events tend to perform best. A clear concept, strong visual presentation, and a seamless booking experience are essential.

Day Pass at Murietta Hot Springs

Day Passes

The modern day pass does more. Add value through twilight access, spa tiers, and wellness programming. Become a local destination for the unique brand experiences only you can offer, and book directly from your website.

Use dynamic pricing to provide pricing flexibility based on daypart, seasonality, and demand. Drop weekdays for locals and increase weekends for busier times.

The Dom Pérignon New Year's Eve Party
at The little nell

Holiday Events

From Halloween through New Year’s Eve, seasonal programming drives the year’s highest returns. While NYE remains the anchor, smaller activations from craft workshops and brand pop-ups to intimate concerts can extend engagement across the calendar.

Don’t wait to plan your annual holiday experiences and publish early to inspire bookings.

Power your experiences with Way

Schedule a demo to learn how you can elevate your experiential programming with Way’s integrated product suite.

Cabanas & Daybeds

Whether it’s a shaded family cabana or an adults-only zone, these high-performing, easy-to-repeat offerings give guests more control and properties a reliable source of incremental revenue. Booking should be seamless, direct, and mobile-friendly.

Leverage brand-centric resources and amenities to create sustained revenue streams.

Cabanas at Pendry Newport Beach

Hosted Outdoor Adventures

Partner with trusted local guides to offer bespoke guest experiences unique to your destination. From horseback riding and night snorkeling to UTV tours and snow excursions, travelers want to be guided in adventures and new experiences. In 2024, horseback riding led in volume, with water-based experiences close behind.

Use Host to automate collaboration and payments to local travel guides.

Cabanas at Pendry Newport Beach

Elevated F&B

Food and beverage continues to be a signature channel for brand storytelling. Afternoon tea, seasonal tasting menus, cocktail-forward brunches—well-executed formats like The Driskill’s rotating service or Pendry DC’s Boozy Tea build repeat demand and earn media.

Cabanas at Pendry Newport Beach
Instagram-worthy experiences are the most popular vibe on Way.

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Discover how to launch, manage, market and scale
meaningful experiences for your brand and business

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2025 Trend Report

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“In big resorts, why are we trying to do everything? It's usually not a good recipe for success. And when you look at ancillary revenue, it's so important today, more important than ever to find revenue within our gates. We’ve got to drive it into other ancillary-spend environments.”

Robert Marusi
COMMERCIAL DIRECTOR,
HOTEL DEL CORONADO

Learn how Hotel del Coronado leverages experiences to unlock ancillary revenue

WATCH ON-DEMAND WEBINAR

Host

Launch experiences led by local hosts or staff.

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Activate

Sell tickets to unforgettable events and brand activations.

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Reserve

Enabling brands to operationalize and elevate owned experiences.

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