Way Video

The power of Experiential: Unlocking “Soul of place” with Madeline Hotel & Residences

October 4, 2024
5 minute read
in partnership with
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LEARN HOW to CRAFT ROOTED EXPERIENCES THAT RESONATE WITH GUESTS well BEYOND THEIR STAY

In this video, Way travels to Telluride, Colorado for a conversation with luxury hospitality veteran Bryan Woody, Regional Vice President at Auberge Resorts Collection and General Manager of the Madeline Hotel & Residences. Woody reveals how the property attracts discerning travelers with singular guest experiences that capture the spirit of this celebrated Rocky Mountain destination.

In addition, he shares innovative programming strategies that are driving guest engagement, strengthening brand awareness, and shaping the future of  travel.

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Highlights:

  • The power of experiences: Bryan Woody underscores the importance of going beyond a pristine room and attentive service to meet the expectations of today’s discerning traveler. He emphasizes the pivotal role experiences play in shaping guest decisions, particularly for those seeking meaningful and lasting memories.
  • Unlocking “soul of place”: Madeline Hotel & Residences offers experiences shaped by Telluride’s natural and cultural landscape—from guided mushroom foraging to bespoke sunset excursions. Bryan Woody also highlights the Natural Wonders of Auberge scenic flight with RedTail Air, which grants exclusive access to national parks, private hikes, and chef-prepared dining.
  • The importance of seamless, turnkey experiences: With Way’s platform, Madeline Hotel ensures guests can effortlessly discover and book extraordinary experiences, delivering luxury from the first digital touch as itineraries take shape.
“Auberge Resorts Collection is unique to the market because, first and foremost, we have experience curators at all of our properties. Everything we do from an operational standpoint and experiential standpoint is hand-selected and curated to ensure that our travelers feel that they're getting the most out of that destination and that those unique and local experiences are theirs to enjoy. ”
Bryan Woody Testomony
BRYAN WOODY
Regional Vice PresidenT, Auberge Resorts Collection
& GM of Madeline Hotel and Residences

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