1 SIMPLIFY NAVIGATION FOR FAST ACCESS TO EXPERIENCES:

According to Forbes, six in ten website visitors expect to find what they need within five seconds of arrival.

For hospitality brands, intuitive navigation is essential. Direct access to experience offerings with minimal friction allows guests to explore the site with clarity and confidence.

• Consider these best practices for seamless digital navigation:
  
  1. Clear menus and labels: Thoughtfully structured menus with precise labeling guide guests efficiently to key content.
  2. Logical structure: A well-organized site structure allows users to move fluidly between pages, reinforcing ease of use.
  3. Search functionality: An effective search tool empowers guests to locate specific experiences, amenities, or details with speed and accuracy.

2 Launch diverse experiences

Nearly 80% of consumers indicate a preference for spending on experiences over material goods. For travelers, the desire for meaningful, immersive activities remains a key driver of engagement and satisfaction. Way enables hospitality brands to deliver an unlimited range of these offerings directly on their websites.

By showcasing a curated selection of bookable experiences online, properties empower guests to craft personalized itineraries aligned with their interests. This approach fosters deeper brand connection, enhances time on site, and reduces digital drop-off.

3 make experiences easy to discover

Modern travelers expect the convenience of planning their entire journey online, with nearly 80% preferring to book experiences digitally. Accessing a property’s offerings should feel seamless, supporting personalized itinerary-building while capturing pre-arrival revenue and reducing operational overhead.

• Key strategies to elevate experiential visibility:
  
  1. Display experiences on a beautiful interface: Way’s white-label solution blends seamlessly into existing website design, ensuring a cohesive brand experience from discovery to purchase.
  2. Feature experiences in top navigation: Prominently positioning experiences within the top-level menu enables effortless access and exploration.
  3. Highlight select experiences: Use Way’s featured experience module to draw attention to high-impact or seasonal offerings, driving targeted interest and conversions.

4 keep customers on THE SITE throughout the booking journey

“Having the ability to book experiences directly with Way creates such an effortless digital experience for our guests.”

Kaitlin Broumpton

Head of F&B at the inn at Mattei's tavern auberge resorts collection

Redirecting guests to an external booking platform introduces unnecessary friction, interrupts brand continuity, and increases the likelihood of abandoned transactions.

With Way, guests remain on the property’s website from discovery through purchase, enabling a seamless booking experience that reinforces brand integrity and maximizes conversion.

“Having the ability to book experiences directly with Way creates such an effortless digital experience for our guests,” said Kaitlin Broumpton, Head of Food & Beverage at The Inn at Mattei’s Tavern.

5 Display elegant & relevant brand visuals

Studies indicate that visuals are processed up to 60,000 times faster than text—making high-quality imagery and video essential to capturing guest attention and conveying the essence of an experience.

Professional photography and videography that reflect a property’s brand and emotional appeal can significantly enhance perceived value. Even carefully selected stock assets can serve this purpose when aligned with a brand’s aesthetic.

Way empowers hospitality brands with elegantly designed experience pages that elevate discoverability and drive engagement. When executed thoughtfully, visual storytelling becomes a powerful tool for inspiring bookings and reinforcing brand distinction.

6 include ENTICING add-ons

Enhance each experience with personalized add-ons that deepen guest engagement and increase ancillary revenue.

Available through Way, this feature offers a streamlined, scalable approach to elevating every booking. From branded merchandise and thoughtful amenities to floral arrangements and curated food and beverage options, the possibilities for customization are both extensive and immediately actionable.

7 Market experiences on social media and email

Digital marketing remains a critical driver of experiential bookings. Through targeted advertising, curated social content, and strategic email campaigns, hospitality brands can guide prospective guests to their most compelling offerings.

• Key tactics include:
  
  1. Featuring an “Experiences” highlight on Instagram.
  2. Sharing high-quality imagery and direct booking links via Stories.
  3. Encouraging on-property teams and hosts to share experience content.
  4. Actively engaging with partners across social platforms

In today’s experience-led travel economy, enabling guests to discover, personalize, and reserve experiences directly on a property’s website is essential. With intuitive navigation, refined visuals, and a seamless booking flow, brands can convert digital engagement into measurable revenue growth.