How to build resource-based experiences

Your website is crucial for establishing credibility and trust with customers.  

In fact, 94% of first impressions are design-related. What’s more, 75% of users judge a brand’s credibility by its website design. This also means that your brand loses credibility and trust when you drive visitors offsite to book experiences.

• Way’s sleek white-label booking engine seamlessly blends with your existing website design to:
  
  1. Maintain brand consistency: No jarring transitions to a separate platform. Guests discover, reserve, and pay for experiences directly on your website, ensuring a cohesive digital journey with a brand they trust.
  2. Maximize conversion rates: Fewer clicks, more purchases. Optimize your website for conversions with Way’s seamless booking interface.
  3. Own your customer data: Capture valuable guest data for future marketing efforts and personalized promotions, fostering deeper customer relationships.

We believe you should own your experiential offerings end-to-end. That’s why our stunning user interface inherits the look and feel of your website, keeping branding consistent as customers discover, reserve, and pay for experiences without ever leaving your website.

Unlock more upsell opportunities with resource mapping

Give your customers the luxury of choice when booking experiences to boost loyalty while driving more ancillary revenue. With resource mapping, you can display an immersive view of resources directly and create upsell opportunities by:

• Empowering guests to personalize their experience with resource selection, such as the option to book a cabana closer to the pool. Watch your conversion rates soar as guests personalize their stay.
• Maximizing revenue during peak periods with demand pricing. This lets you adjust resource pricing based on availability and seasonality, ensuring you capture full value for your offerings.
• Enabling pre-arrival food and beverage add-ons to drive more revenue before guests arrive.

Make more data-driven decisions with analytics  

Access qualitative and quantitative data about what experiences resonate most with your guests at any time using Way analytics.  

Identify your top performers, solicit reviews, gather data about how experiences impact guest satisfaction, and more. Use this information to refine and scale your experiential strategy to drive loyalty and profits, and create life-long advocates for your brand.

Explore the top 5 experiences types powered by Reserve

Whether you're launching revenue-generating resources or fostering loyalty with complimentary amenities, Way Reserve empowers you to offer bookings directly through your website. This eliminates the need to send guests offsite, keeping them captivated within your brand ecosystem.

Discover the top 5 booked experiences powered by Way Reserve and learn how you can leverage them for your brand.

1 Drive more direct website traffic with day passes

Capture revenue from nearby travelers and your local community by selling day passes directly on your website.

The day pass at The Springs Resort and Spa is one of the highest revenue-generating experiences powered by Way. The experience is easily discoverable and bookable from the property’s homepage.

2 Stand out with in-demand wellness offerings

Trending now: wellness experiences that promote relaxation, rejuvenation, and mental clarity. Employee wellness is also a growing priority in business travel.

Showcase wellness experiences on your website, such as private saunas, guided meditations, or healthy cooking classes with Reserve.

‍3 Boost revenue with daybeds & cabana rentals

Stop driving your customers to third-party platforms to discover experiences on your property. Instead, keep them onsite as they reserve cabanas, daybeds, and more. Guests can personalize their poolside experience with the help of resource mapping and add-ons, maximizing their enjoyment and your revenue.

4 Reduce call volume and streamline the management of amenity rentals

Digitize your amenity rentals and manage bookings from a single hub with Way.  Guests can shop your hotel website for rentals such as paddle boards and bikes, eliminating the need for off-site searches.

Your staff manages these bookings from one central dashboard where they can easily adjust availability, make reservations for guests, and access instant reservation data. Way’s integrations make it even easier to streamline operations and scale experiential revenue effectively.

5 Make fitness offerings easy to discover and reserve

Encourage guests to stay active and invigorated throughout their stay with recurring fitness offerings. From high-energy group classes to peaceful yoga sessions, you can cater to diverse fitness goals and preferences, creating a well-rounded wellness experience.

Allow guests to easily browse and book fitness classes directly through your website, ensuring they can seamlessly integrate workouts into their vacation schedule, like Southall Farm & Inn’s Morning Yoga experience, booked over 600 times!

One centralized place for customers to discover and reserve

Way Reserve makes it easy to offer resource-based experiences directly from your website, allowing guests to discover and reserve pre-arrival and on-property. With a unified backend resource to manage complex resources, your team can focus on what matters most – creating exceptional stays.

Schedule a meeting with our team today to get started or amplify you impact with Reserve.