Way Insights

How to activate your entire property with Unique experiences

Discover how to leverage the spaces that make your hotel bespoke to create new experiential revenue opportunities that surprise and delight guests.
September 18, 2024
4 minute read
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leveraging every space for experiential offerings

One of the most powerful ways for hospitality brands to differentiate in a competitive market is by offering exclusive, on-property experiences that cannot be replicated elsewhere.

By strategically activating distinctive spaces across the property, hotels can unlock new revenue streams, strengthen guest loyalty, and increase direct bookings—while ensuring full brand alignment throughout the guest journey.

Experiences present an elegant avenue for unlocking new revenue potential across a property. 


Success begins with a fresh perspective—evaluating available spaces through the lens of possibility. Underutilized areas such as pools, gardens, or lounges, can be transformed into high-impact activations that elevate the guest experience.

Seasonal programming like moonlight cinema on the lawn or twilight poolside gatherings offers compelling ways to reimagine outdoor spaces. Indoors, afternoon tea service or expertly led cocktail workshops can lend distinction to lobbies and lounges while deepening brand connection.

1 Piaule Catskill leverages calming outdoor spaces for forest bathing

Landscape hotel Piaule Catskill offers a unique wellness experience using its expansive outdoor property and surrounding forest area. Participants are invited to engage in all five senses on a quiet, meditative walk through the woods that ends in a tea ceremony.

2 Carneros Resort reimagines a secluded garden as a hands-on harvest

Guests at Napa’s Carneros Resort and Spa can embark on a unique culinary experience by harvesting fresh ingredients from the organic garden with a guide. After the harvest, the culinary team helps prepare the garden-fresh finds at the onsite pizza kitchen, ready to be enjoyed at nearby gathering tables.

3 Motorside retreat TOURISTS turns picnic tables into craft workshops

At TOURISTS, a riverside retreat in North Adams, Massachusetts, programming is designed to flow seamlessly through the property’s natural layout. Without a dedicated classroom or event space, the team creatively reimagines areas like picnic tables and outdoor nooks for experiences such as Crafting Hour. Powered by Way, TOURISTS can activate unconventional spaces with ease, turning everyday settings into purposeful, guest-centric moments.

4 Fairmont Austin transforms their daytime spa into a luxurious evening retreat

At Fairmont Austin, both guests and locals can reserve the spa after hours for an elevated evening designed for special celebrations. The experience includes exclusive access to a private solarium, personalized spa treatments, a dedicated concierge, and curated touches such as champagne service.

TURNING HERO EVENTS INTO EXPERIENCE-PACKED WEEKEND ESCAPES

Brunch at The Tavern
The Inn at Mattei’s Tavern

Private Cabana Rentals
The Inn at Mattei’s Tavern

Generate additional revenue and brand visibility by leveraging large-scale events as opportunities to introduce complementary experiential programming to guests and attendees.

The Inn at Mattei’s Tavern utilized Way to expand experiential offerings around a live performance by Kate Hudson, part of the Auberge Concert Series. The property encouraged guests to extend their stay into a weekend retreat by booking curated add-ons such as brunch at The Tavern, poolside cabanas with food and beverage enhancements, and wine and cheese tastings.

Way enables partners to create dedicated experience pages with bundled room and event packages, as well as sample itineraries, driving both ancillary and room revenue through thoughtful digital merchandising.

The Mae Estate Wine Experience, The Inn at Mattei’s Tavern