Way to Support Auberge Resorts Collection Properties Globally

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Way

Way today announced an expanded rollout with Auberge Resorts Collection, making its experiential platform available to all properties across the brand’s global portfolio.

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Way to Support Auberge Resorts Collection Properties Globally

AUSTIN, TEXAS, March 4, 2025 – Way today announced an expanded rollout with Auberge Resorts Collection, making its experiential platform available to all properties across the brand’s global portfolio. This development follows the success of Way at several U.S. properties within the portfolio, which validated that the experiential programming powered through Way.

This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property’s dedicated pages throughout aubergeresorts.com. Way’s elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams.

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Luxury of choice: Meeting travelers’ demands for digital itinerary building

Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way.

For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand’s tech stack, creating a centralized hub for launching and managing experiences. At properties where Way has already been implemented, the efforts of the concierge and front desk teams have been significantly streamlined, making them more efficient and effective in designing itineraries and delighting guests.

Unforgettable experiences at Auberge Resorts Collection, powered by Way

Auberge Resorts Collection powers luxury experiences through Way that bring each property’s “Soul of Place” to life, from a private winter flight adventure through Telluride to Moab to sound healing in the Hudson Valley and a Meet the Maker Tasting Series in Santa Barbara wine country.

Expanding the rollout of Way across the global portfolio reinforces the brand’s commitment to place-focused experiences while evolving with guest preferences for seamless itinerary planning. Auberge Resorts Collection and Way continue to set a new standard for luxury hospitality, leveraging technology to drive revenue and deepen guest loyalty through one-of-a-kind experiences.

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Explore the partnership in action: Way and Auberge Resorts Collection

For more insights into Way’s impact on Auberge Resorts Collection’s experiential programming, visit these links:

[Success Story] How The Inn at Mattei’s Tavern Elevates Culinary Experiences with Streamlined Efficiency

[Webinar] Bringing Experiences to Life for Luxury Hotels with Auberge Resorts Collection Head of Experiences

[Video] The Power of Experiential: Unlocking "Soul of Place" with Madeline Hotel & Residences

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Top 6 Revenue-Driving Experience Categories

10 min read

Explore the experience types leading global revenue for Way’s partners—along with key trends shaping smarter, more profitable bookings.

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Paniolo, A Hawaiian Cowboy Lūʻau
At The Ritz-Carlton O'ahu, Turtle Bay

Ticketed Dinners

Destination dining remains a consistent revenue driver. Structured formats such as cultural tasting menus, recurring culinary series, and chef-led events tend to perform best. A clear concept, strong visual presentation, and a seamless booking experience are essential.

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Day Passes

The modern day pass does more. Add value through twilight access, spa tiers, and wellness programming. Become a local destination for the unique brand experiences only you can offer, and book directly from your website.

Use dynamic pricing to provide pricing flexibility based on daypart, seasonality, and demand. Drop weekdays for locals and increase weekends for busier times.

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Holiday Events

From Halloween through New Year’s Eve, seasonal programming drives the year’s highest returns. While NYE remains the anchor, smaller activations from craft workshops and brand pop-ups to intimate concerts can extend engagement across the calendar.

Don’t wait to plan your annual holiday experiences and publish early to inspire bookings.

Power your experiences with Way

Schedule a demo to learn how you can elevate your experiential programming with Way’s integrated product suite.

Cabanas & Daybeds

Whether it’s a shaded family cabana or an adults-only zone, these high-performing, easy-to-repeat offerings give guests more control and properties a reliable source of incremental revenue. Booking should be seamless, direct, and mobile-friendly.

Leverage brand-centric resources and amenities to create sustained revenue streams.

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Hosted Outdoor Adventures

Partner with trusted local guides to offer bespoke guest experiences unique to your destination. From horseback riding and night snorkeling to UTV tours and snow excursions, travelers want to be guided in adventures and new experiences. In 2024, horseback riding led in volume, with water-based experiences close behind.

Use Host to automate collaboration and payments to local travel guides.

Cabanas at Pendry Newport Beach

Elevated F&B

Food and beverage continues to be a signature channel for brand storytelling. Afternoon tea, seasonal tasting menus, cocktail-forward brunches—well-executed formats like The Driskill’s rotating service or Pendry DC’s Boozy Tea build repeat demand and earn media.

Cabanas at Pendry Newport Beach

Instagram-worthy experiences are the most popular vibe on Way.

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“In big resorts, why are we trying to do everything? It's usually not a good recipe for success. And when you look at ancillary revenue, it's so important today, more important than ever to find revenue within our gates. We’ve got to drive it into other ancillary-spend environments.”