INSIDE THE CURATION LAB
Transform data into robust programming
Curation Lab blends millions of Way experience data points with each brand’s identity to deliver distinct offerings that sustain year-round performance.
EFFORTLESSLY LAUNCH & MARKET NEW IDEAS
Once the experience is curated, it’s easily launched to the builder and brand website, where it can be quickly monetized.
The Riviera's Quiet Hour
Nice, France
The Sensory Craft of Umami
Tokyo, Japan
Winter Solstice Under the Stars
Marfa, Texas
explore the ecosystem
Discover the Way experiential ecosystem designed to unlock the power of experiences for consumer brands with technology, data, and partnerships.
Core Platform
Launch, manage, market, and scale brand-defining experiential programming from a single platform.
Learn More
LOYALTY SYNC
Integrate loyalty with brand experiences that drive member growth and satisfaction.
PARTNER EXCHANGE
Extend experiential supply and distribution through brand-to-brand partnerships.
Connect with way
Discover how Way drives brand loyalty and revenue through experiences.
Request meeting