2026 Festive 
season guide

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A Tale of Two Cities
Alaska Air Group
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Le Chalet Lunch
Park Hyatt Paris-Vendôme
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Christmas in Song
Ocean House Collection

What's inside

Proven revenue driving festive concepts 
Top performing partnered experiences
Six proven methods shaping this season

THE TRENDS
SHAPING NOW

STRATEGIES SHAPING THIS SEASON

LAYER THE SEASON

Design experiences across price points to reach a broader audience

PROGRAM THE ROOM

Reimagine the same space in different ways throughout the season

EXTEND BEYOND

Experiences that carry the season beyond New Year's

CREATE A TRADITION

Repeat the moments guests look forward to year after year

EXPAND THROUGH PARTNERSHIPS

Partnerships that introduce new audiences to the season

PRICE FOR THE OCCASION

Premium moments designed for peak-season spending

THE FESTIVE Guide

Explore the seasonal trends leading hospitality brands are using to drive revenue, reach new audiences and create traditions guests return to year after year.
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