Bring demand-based pricing to your experiences.

Experience demand changes every day. A cabana might book weeks in advance on a busy Saturday, while another still has availability just days before. Yet experience prices often stay the same, regardless of how quickly they're booking.

Introducing Apex, Way's AI pricing system for experiences. Apex brings demand-based pricing to your experiences with two new capabilities: Pricing Recommendations and Automated Pricing. Now you can adjust prices based on real booking demand, or let Way do it for you.

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Pricing recommendations based on real demand

Apex analyzes booking demand, historical trends, and hotel occupancy to recommend when to raise or lower prices.

When bookings are ahead of pace, Apex recommends a higher price. When bookings fall behind as the date approaches, it may recommend a lower price to help fill remaining availability. For hotels with a connected property management system, Apex also considers occupancy to identify opportunities to capture more revenue on busy dates.

Recommendations appear directly in your Pricing Calendar, where you can review and apply them with a click.

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Automatically adjust prices as demand changes

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With Automated Pricing, Apex can make those adjustments for you.

Turn it on for any listing, and Way automatically adjusts prices as bookings come in, without you having to monitor and update every date yourself.

You stay in control. Set a minimum and maximum price for each price tier, and Apex stays within those limits. Your existing pricing rules continue to work, and you can manually override any date.

Every adjustment is recorded in Price History, so you can see what changed and when.

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Get started with Apex

Open your Pricing Calendar to explore demand-based pricing recommendations, or enable Automated Pricing on a listing to let Way make adjustments for you.

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