Bring demand-based pricing to your experiences.

Hotels have managed room rates around demand for decades. But cabanas, day passes, activities, and other experiences are often priced differently. Rates are set for the season, adjusted for weekends and holidays, and left unchanged as demand fluctuates.

A Saturday cabana might be selling faster than usual. A weekday experience might approach its date with availability still open. Without someone regularly reviewing bookings, opportunities to adjust prices can go unnoticed.

Smart Pricing brings demand-responsive pricing to the experiences you sell through Way, helping you capture those opportunities without constantly managing prices yourself.

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Pricing recommendations based on real booking demand

Smart Pricing compares each session's bookings with similar dates to identify when demand is running ahead of or behind its usual pace.

When bookings are ahead of usual, Way may recommend raising the price. When a session is significantly behind as its date approaches, Way may recommend lowering it. When there's not enough information to justify a change, Way doesn't force one.

Each recommendation includes the booking activity behind it, so your team can understand what's driving the suggested adjustment.

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Put pricing on autopilot

You can apply recommendations yourself or turn on automatic pricing for individual listings.

When automation is enabled, Way applies eligible changes as booking demand evolves. Your team doesn't need to review every session or update dozens of dates by hand.

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Automatic adjustments. Your rules.

Automatic doesn't mean giving up control. Choose which listings Way can update and set optional minimum and maximum prices. Way continues to respect your existing pricing rules, with an option to round its prices to the nearest $5 or $10.

Every Way-set price has a recorded reason. You can review what changed, edit a price yourself, or undo Way's adjustment.

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More responsive pricing, without more work

Way already helps you sell bookable experiences. With Smart Pricing, those experiences can respond to demand as it changes—without adding another daily task for your team.

Explore Smart Pricing in your pricing calendar.

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