Way Webinar
WEBINAR: EXPERIENTIAL TRENDS 2026
Watch the replay of Way’s live event revealing the data-backed tactics and trends driving revenue, loyalty, and engagement this year.
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A CLOSER LOOK AT THE FORCES SHAPING EXPERIENTIAL NOW
In this video, discover the emerging themes and proven strategies guiding experiential for consumer and hospitality brands in 2026.
Hear from Erika Kraus, VP of Marketing at Way, and Samantha Dalton, Head of Experiences at Way, as they discuss the transformation of experiential from one-off moments to a core brand pillar, with the power to connect consumers to their passions through exclusive moments they can’t access elsewhere.
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Discussion Highlights
The top trends in experiential, drawn from millions of experience bookings on WayBest practices for crafting portfolio-wide programming that strengthens brand value and relevanceConsumer behaviors influencing experience-led growthActionable tactics for elevating experiential revenue in the year ahead
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